Whoop's decision to provide an Arabic option on its platform is part of a broader commitment to the Middle East, its Egyptian-American chief executive Will Ahmed has said. Arabic has joined English, French, German, Latin American Spanish, European Portuguese and Italian as languages available on the wearable fitness tracker company's app. Mr Ahmed said the addition of Arabic was meaningful for him.“My father is Egyptian and immigrated to the United States, and when I was younger I had the fortune of being able to travel with him throughout the Middle East,” he told The National. “I think the first time I visited the UAE was when I was 14 or 15, and I’ve been coming back to the region ever since.”Whoop is now available in Arabic. The GCC has been the fastest-growing region for us globally. And we will continue to invest there. YALLAH!!! pic.twitter.com/6TAVBoxj0v— Will Ahmed (@willahmed) October 13, 2026He added that the Gulf was “our fastest-growing market globally” and said the company viewed the expansion of wearable use in the region as “a critical footprint for growth”.“Launching the Whoop experience in Arabic is part of our wider commitment to residents of the GCC, giving native speakers access to personal health insights in the language they use every day,” Mr Ahmed said. Though some technology companies have struggled to implement the nuances and diversity of Arabic, Mr...
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