Wednesday, 14 October 2026NairobiLatest edition
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Typos and anger: Why Trump's AI rebrand attempt faces opposition

California will not be following US President Donald Trump's order to refer to AI as "super intelligence". In a continuation of a long-running social media trolling campaign, California's Democratic Governor Gavin Newsom needled Mr Trump about the issue this week. "I just signed an executive order permanently declaring Artificial Intelligence 'Artificial Intelligence' in California," Mr Newsom posted on X, showing a picture of his recently signed executive order. "You're welcome, America."Mr Trump's attempt to promote AI amid widespread fears over its effects began in mid-September, when he told reporters that he wanted to start calling it "super intelligence", implying that the word "artificial" did not properly explain the technology.I just signed an executive order permanently declaring Artificial Intelligence “Artificial Intelligence” in California.You’re welcome, America. pic.twitter.com/84LZb02jxz— Gavin Newsom (@GavinNewsom) October 1, 2026He repeated the effort to call it "super intelligence", or SI, during his speech before the UN General Assembly last week and persisted with it during a White House meeting addressing concerns about the technology a few days later. Mr Trump said he wanted to force all government agencies to use "SI" in future, as he did when he demanded that official US documents refer to Lake Ontario as "Lake America". Typo sets the tone His attempts...

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