Monday, 12 October 2026NairobiLatest edition
From Citizen Digital

Safaricom powers Safari 7s experience ahead of three days of action

The 28th edition of Safari 7s will feature 18 teams competing across the men’s and women’s categories, with defending champions Kenya Shujaa and Kenya Lionesses returning to defend their titles. Safaricom, through M-PESA, has committed Ksh 2 million to the 2026 Safari 7s as thousands of rugby fans prepare to converge at Nyayo National Stadium for three days of action from October 9 to 11.The support will see Safaricom enhance connectivity across the stadium, while bringing its digital, payment and customer service propositions closer to fans and businesses during the tournament. The company will strengthen network capacity at the venue to enable fans to share and follow the action seamlessly, while dedicated connectivity will support the live broadcast of the tournament.“Safari 7s is an important platform for showcasing Kenya’s sporting talent and bringing fans together. Our support reflects Safaricom’s commitment to using technology, connectivity and digital services to enhance the experience for fans, athletes and organisers. We wish Shujaa and the Lionesses success as they defend their titles,” said Peter Ndegwa, Safaricom CEO.The sponsorship builds on Safaricom’s two-year partnership with the Kenya Rugby Union (KRU), valued at more than Ksh 100 million, through which M-PESA supports Kenya’s national Sevens teams, Shujaa and the Kenya Lionesses. The partnership provides play...

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