The revival of Sony Sugar has sparked hopes for business growth in the sugar-belt towns, such as Awendo Town and surrounding areas, which are now bustling with activity. In an interview, Sony Sugar Company 2025 Limited Managing Director (MD) Jane Pamela Odhiambo attributed the region’s confidence to the reforms that President William Ruto initiated last year. Specifically, she said that the move to ensure that farmers are paid weekly for their cane has enhanced circulation of money– giving locals the buying power–and opened new opportunities for traders. According to her, approximately Sh150 million is circulating in Awendo Town and surrounding areas every month from payment of cane, adding that sugarcane growing is the mainstay for many households. “So my day-to-day work is to make sure that the plant is working, that cane is being grown, that cane is being delivered, that customers are being served, that customers are paying on time, and that suppliers are paid, just to make sure that operations run efficiently and effectively,” she said. “Now the turnover of this company, if we mill well, is somewhere in the area of Sh5 billion per year. Now if you look at that turnover, a lot of that money goes back to this economy because of the farmers, whom we pay around 120 to 150 million per month,” she stated. An aerial view of the expansive Sony Sugar nucleus in Awendo, Migori County...
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