The European Union is exploring partnering with the Kenya Broadcasting Corporation to strengthen the operations of the state broadcaster. The proposed areas of cooperation include the digitisation of KBC’s archives, technical support and capacity building for journalists. European Union Ambassador to Kenya Andreas Peschke said the collaboration would also seek to enhance KBC’s coverage of the 2027 General Election by strengthening its capacity to provide voters with accurate and credible information while addressing emerging challenges, including misinformation and disinformation. Peschke spoke during his first courtesy visit to KBC Managing Director Agnes Kalekye, where he said the proposed cooperation builds on the long-standing relationship between KBC and European institutions. With the 2027 General Election approaching, the Ambassador said the partnership could play a pivotal role in strengthening public broadcasting at a time when the media is likely to come under increased scrutiny. “The media space is very contested in open societies, particularly during election times. It is very important for public broadcasters like KBC, as well as sister organisations within the European Union, to remain strong and credible voices for objective and trusted information. That is very important in order to have a process that people can trust”, he observed. According to the KBC Managin...
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